
Marketing Strategy
Laying the path for customer connection and business growth.
One of the most fun parts of my job is translating all the unique parts of your business into a marketing strategy which harnesses your “why”.
Every marketing strategy is - and should be - different. This is a tailored piece of work (often annual) designed to guide your marketing in a way which is strategic, creative and relatable.
We take into account the time, resource and budget you have to play with, ensuring the marketing strategy delivered is truly actionable. I understand that businesses with a team of 5 vs 50 have very different needs and capabilities when it comes to their marketing, which needs to be reflected in a strategy.
How does it work?
After a number of sessions together to deep dive into your goals, unique offering and perfect customer, you will receive a marketing strategy which covers, but isn’t limited to:
Identifying your brand goals
Uncovering the essence of your brand
Defining your audience
Strategic mindset
Crafting a content plan
Key platforms for you
Community building
Workload (how to deliver)
Reporting
Whether your brief is a random stream of consciousness or you’ve already got a clear idea of what you need, I’m excited to see what our brains can do together.