Tone of voice
It’s not what you say, it’s how you say it
Tone of voice is hugely responsible for the connection you make with your audience. Bring to mind one of your favourite brands - how do they sound? It really matters.
Language and tone impact everything from customer emails to video content. It’s one of the most overlooked pieces of work in brand marketing but can have SO much impact on how a potential customer remembers you.
I develop tone of voice guides for lifestyle, product and wellbeing brands to ensure consistency in their comms and, more importantly, connect customers with the humanity behind the brand.
This is my favourite type of project to work on because it’s a perfect marriage of creativity and strategy. If you work with freelancers this is particularly important to unify your tone across different people and outputs.
Need a commercial copywriter to uphold your tone of voice? Pop across to my Copywriting Services page to get more info on how I help.
